Most Americans want digital shelf labels and surveillance pricing banned amid grocery price fears
Most Americans are against the use of digital shelf labels and surveillance pricing in grocery stores, fearing they will lead to higher prices. A recent survey found that 67% of Americans want these technologies banned, with 65% believing digital shelf labels will cause prices to increase. The United Food and Commercial Workers International Union is pushing for bans on these technologies, citing concerns over their impact on consumers and workers.
- ▪A survey found that 67% of Americans want digital shelf labels and surveillance pricing banned in grocery stores.
- ▪65% of American voters think digital shelf labels will cause grocery prices to increase.
- ▪The United Food and Commercial Workers International Union is pushing for bans on these technologies in Congress and 12 states.
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Tech Culture Electronics retail surge pricing Most Americans want digital shelf labels and surveillance pricing banned Consumers fear retailers will use the technology to raise prices faster and more often By Rob Thubron May 27, 2026, 7:56 28 comments Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. A hot potato: Do you think surveillance pricing and electronic shelf labels (ESLs) are a good idea? Probably not, and 67% of Americans feel the same way, believing that the technologies should be banned in grocery stores. The big fear, of course, is that they will increase the cost of goods.
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