NBA targets Asian resurgence with technology and talent push
Video views across NBA Asia's social media platforms increased 88% year-on-year, according to data supplied by the league to CNBC. The number of followers across the league's regional social media platforms has almost doubled during the 2025-26 season.In an interview with CNBC's JP Ong, the NBA's vice president for Southeast Asia, Sheila Rasu, underscored the loyalty of the region's fan base. "Basketball is probably the fastest growing sport in Southeast Asia," said Rasu.
- ▪Video views across NBA Asia's social media platforms increased 88% year-on-year, according to data supplied by the league to CNBC.
- ▪The number of followers across the league's regional social media platforms has almost doubled during the 2025-26 season.In an interview with CNBC's JP Ong, the NBA's vice president for Southeast Asia, Sheila Rasu, underscored the loyalty o
- ▪"Basketball is probably the fastest growing sport in Southeast Asia," said Rasu.
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| Original publisher | CNBC — Top |
| Canonical URL | https://www.cnbc.com/2026/06/26/nba-targets-asian-resurgence-with-technology-and-talent-push-.html |
| Publication time | Fri, 26 Jun 2026 05:50:42 GMT |
| Retrieval time | 2026-06-26T06:12:58.780Z |
| Last seen | 2026-06-26T06:12:58.780Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | TiQNf-Sq76q8 |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Digital consumption is also on the rise. Video views across NBA Asia's social media platforms increased 88% year-on-year, according to data supplied by the league to CNBC. The number of followers across the league's regional social media platforms has almost doubled during the 2025-26 season.In an interview with CNBC's JP Ong, the NBA's vice president for Southeast Asia, Sheila Rasu, underscored the loyalty of the region's fan base. "Basketball is probably the fastest growing sport in Southeast Asia," said Rasu. "In Singapore, it's probably the most played team sport in the country. In Indonesia, there is a huge growing population of kids that are taking up basketball.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at CNBC — Top.
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