New Jersey Bans Surveillance Pricing, Puts the Brakes on Electronic Shelf Labels
News > Privacy New Jersey Bans Surveillance Pricing, Puts the Brakes on Electronic Shelf Labels The Fair Price Protection Act is intended to stop stores from using personal data to set individualized prices. Omar Gallaga Omar Gallaga Read full bio July 24, 2026, 6:49 pm ET 2 min read A new law in New Jersey bans retailers such as grocery stores from setting prices based on customer data. Hispanolistic/Getty Images A new law set to go into effect next year bars grocery stores in New Jersey from setting prices based on any given shopper’s personal data.
- ▪News > Privacy New Jersey Bans Surveillance Pricing, Puts the Brakes on Electronic Shelf Labels The Fair Price Protection Act is intended to stop stores from using personal data to set individualized prices.
- ▪Omar Gallaga Omar Gallaga Read full bio July 24, 2026, 6:49 pm ET 2 min read A new law in New Jersey bans retailers such as grocery stores from setting prices based on customer data.
- ▪Hispanolistic/Getty Images A new law set to go into effect next year bars grocery stores in New Jersey from setting prices based on any given shopper’s personal data.
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News > Privacy New Jersey Bans Surveillance Pricing, Puts the Brakes on Electronic Shelf Labels The Fair Price Protection Act is intended to stop stores from using personal data to set individualized prices. Omar Gallaga Omar Gallaga Read full bio July 24, 2026, 6:49 pm ET 2 min read A new law in New Jersey bans retailers such as grocery stores from setting prices based on customer data. Hispanolistic/Getty Images A new law set to go into effect next year bars grocery stores in New Jersey from setting prices based on any given shopper’s personal data. The Fair Price Protection Act seeks to outlaw surveillance pricing that discriminates against individual customers by using personal information like their purchasing history or online activity.
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