New Jersey governor signs law banning surveillance pricing to protect shoppers
Mikie Sherrill signed the Fair Price Protection Act into law on Thursday. Photograph: Mariam Zuhaib/APView image in fullscreenMikie Sherrill signed the Fair Price Protection Act into law on Thursday. “The last thing they need is companies secretly using their personal data to charge them more than someone else for the exact same product.“If businesses want to compete, they should do so by offering better prices, not by finding new ways to squeeze shoppers.
- ▪Mikie Sherrill signed the Fair Price Protection Act into law on Thursday.
- ▪Photograph: Mariam Zuhaib/APView image in fullscreenMikie Sherrill signed the Fair Price Protection Act into law on Thursday.
- ▪“The last thing they need is companies secretly using their personal data to charge them more than someone else for the exact same product.“If businesses want to compete, they should do so by offering better prices, not by finding new ways
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Mikie Sherrill signed the Fair Price Protection Act into law on Thursday. Photograph: Mariam Zuhaib/APView image in fullscreenMikie Sherrill signed the Fair Price Protection Act into law on Thursday. Photograph: Mariam Zuhaib/APNew JerseyNew Jersey governor signs law banning surveillance pricing to protect shoppersNew law prohibits retailers from using personal data to charge different prices for identical productsMaya YangSun 26 Jul 2026 11.08 EDTLast modified on Sun 26 Jul 2026 11.09 EDTSharePrefer the Guardian on GoogleNew Jersey governor Mikie Sherrill recently signed a new law prohibiting businesses from using shoppers’ personal information to charge different prices for identical products, making her state the third in the US to ban the practice.The Fair Price Protection Act passed…
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