New report shows annual app subscribers rarely return after they cancel
A new report from RevenueCat reveals that 95% of annual app subscribers who cancel do not return. The report highlights that most cancellations occur within the first month, particularly among shopping apps. Despite the challenges of reactivating canceled subscriptions, annual plans show a strong renewal rate once users commit.
- ▪95% of canceled annual app subscribers never come back.
- ▪Month 1 accounts for 35% of all annual cancellations overall.
- ▪Annual subscriptions have a renewal rate of 83.4%, significantly higher than weekly and monthly plans.
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