NeXTWORLD Interviewed Steve Jobs (1992)
In a 1992 interview, Steve Jobs discussed NeXT's transition to a software company focused on custom applications. He expressed impatience with the company's progress, noting that they were behind schedule but optimistic about their new strategy. Jobs emphasized the importance of custom apps in various industries, predicting a growing demand for mission-critical applications.
- ▪NeXT transitioned to a marketing strategy based on object technology and custom development.
- ▪Steve Jobs stated that NeXT was behind where he thought they would be, citing impatience with progress.
- ▪He highlighted the importance of custom applications in industries like financial services and healthcare.
Opening excerpt (first ~120 words) tap to expand
NeXTWORLD Interviewed Steve Jobs (1992)They discuss NeXT transition to software company. Jobs also had some thoughts about this competitors.May 29, 202653ShareFrom the Fall 1992 issue of NeXTWORLD magazineReinventing NeXT Steve Jobs goes on the record about technology, marketing, and Ross Perot By Dan RubyBy May 1992, NeXT had completed its transition to a marketing strategy based on object technology and custom development. Steve Jobs was by turns evangelical, combative, and reflective as he sat down with NeXTWORLD Editor in Chief Dan Ruby for a wide-ranging discussion. NeXTWORLD: It’s been six years since NeXT was founded. Are you where you thought you’d be? JOBS: No, I would say we’re behind where I thought we would be.
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