Nike and BTS Introduce "ARIRANG" World Tour Merch and "Nike By You" Experience
Nike has partnered with BTS to launch exclusive merchandise for the upcoming 2026 BTS WORLD TOUR 'ARIRANG'. The collaboration includes a range of apparel and a unique 'Nike By You' customization experience for fans. This initiative aims to celebrate BTS's global influence and their connection with fans while merging pop culture with sportswear.
- ▪Nike has announced a collaboration with BTS for the 2026 BTS WORLD TOUR 'ARIRANG'.
- ▪The partnership features exclusive tour merchandise, including T-shirts, a hoodie, and a limited-edition cap for South Korean fans.
- ▪A 'Nike By You' customization experience will allow fans to create personalized apparel inspired by BTS.
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| Original publisher | Hypebeast |
| Canonical URL | https://hypebeast.com/2026/5/nike-by-you-bts-arirang-world-tour-merch-release-info |
| Publication time | Fri, 29 May 2026 03:26:02 +0000 |
| Retrieval time | 2026-05-29T03:29:40.994Z |
| Last seen | 2026-05-29T03:29:40.994Z |
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Nike Fashion 2 Mins ago 0 Views 0 CommentsComments Save Summary Nike has officially announced a massive collaboration with global pop superstars BTS, coinciding with the group’s highly anticipated 2026 BTS WORLD TOUR “ARIRANG” The partnership introduces an exclusive line of tour merchandise, including bespoke T-shirts, a staple black hoodie, and a highly limited Korea-exclusive cap Alongside the ready-to-wear pieces, the collaboration features a first-of-its-kind “Nike By You” customization experience, offering 10 unique, BTS-inspired design options The undisputed kings of K-pop are officially back, and they are bringing the Swoosh along for the ride.
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