Nike charges World Cup fans the most for replica shirts after price surge
Rio Ngumoha's shirt in the England dressing room in Florida. Photograph: Eddie Keogh/The FA/GettyView image in fullscreenRio Ngumoha's shirt in the England dressing room in Florida. The equivalent prices for the Scotland kit are £75 and £120.
- ▪Rio Ngumoha's shirt in the England dressing room in Florida.
- ▪Photograph: Eddie Keogh/The FA/GettyView image in fullscreenRio Ngumoha's shirt in the England dressing room in Florida.
- ▪The equivalent prices for the Scotland kit are £75 and £120.
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| Canonical URL | https://www.theguardian.com/business/2026/jun/10/nike-charges-world-cup-fans-most-replica-shirts-prices-surge |
| Publication time | Wed, 10 Jun 2026 07:00:13 GMT |
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Rio Ngumoha's shirt in the England dressing room in Florida. Photograph: Eddie Keogh/The FA/GettyView image in fullscreenRio Ngumoha's shirt in the England dressing room in Florida. Photograph: Eddie Keogh/The FA/GettyNikeNike charges World Cup fans the most for replica shirts after price surge England supporters face paying inflation-busting £95 for an adult shirt as the tournament begins in the USZoe WoodWed 10 Jun 2026 03.00 EDTSharePrefer the Guardian on GoogleFans of World Cup teams kitted out by Nike face the highest costs if they want to buy a replica shirt before the tournament kicks off this week amid a “striking” overall increase in prices.Alongside the official match versions, which are retailing for as much as €160, manufacturers typically make “stadium”, or replica, versions…
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