No whey? Protein shortage looms
A protein shortage is looming in the U.S. due to increased demand for whey products in various snacks. Wholesale prices for whey powder have surged over 50% since January, with inventories running low. Some manufacturers have already exhausted their supplies for the year, prompting concerns about future availability.
- ▪Wholesale whey powder prices have risen by more than 50% since January.
- ▪Inventories of whey products are tight, with some manufacturers having sold through their supplies for the year.
- ▪Retail prices for whey protein products have also increased significantly, with a two-pound jug now costing over $54.
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No whey? Protein shortage looms Jason Weisberger 10:23 am Wed Jun 3, 2026 Lead makes you stronger. Elnur / Shutterstock Responding to the latest dietary craze, America put protein in Pop-Tarts, chips, candy, soda, and water, and now the whey mines are running dry. The Atlantic reports that wholesale whey powder prices are up more than 50 percent since January, inventories are tight, and some manufacturers have already sold through their supplies for the year. This is what happens when every snack decides it is training for CrossFit. At some point, the dairy supply chain looks at protein water and says, "I'm tired, boss." Whey-protein prices are surging, and a shortage may be imminent.
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