O2 signs record £200m deal to keep London venue’s naming rights
The O2 Arena has proved a big success, hosting 239 events last year. Photograph: Richard Baker/In Pictures/Getty ImagesView image in fullscreenThe O2 Arena has proved a big success, hosting 239 events last year. It is more than triple the £6m a year O2 paid in its initial 10-year deal when the future success of the O2 and surrounding site was far from certain.View image in fullscreenVirgin Media O2’s Gareth Griffiths (left) and AEG’s Paul Samuels at the O2 in London.
- ▪The O2 Arena has proved a big success, hosting 239 events last year.
- ▪Photograph: Richard Baker/In Pictures/Getty ImagesView image in fullscreenThe O2 Arena has proved a big success, hosting 239 events last year.
- ▪It is more than triple the £6m a year O2 paid in its initial 10-year deal when the future success of the O2 and surrounding site was far from certain.View image in fullscreenVirgin Media O2’s Gareth Griffiths (left) and AEG’s Paul Samuels a
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| Original publisher | The Guardian — World |
| Canonical URL | https://www.theguardian.com/business/2026/oct/07/o2-signs-record-deal-london-venue-the-o2-naming-rights |
| Publication time | Wed, 07 Oct 2026 05:00:35 GMT |
| Retrieval time | 2026-10-07T05:07:44.004Z |
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The O2 Arena has proved a big success, hosting 239 events last year. Photograph: Richard Baker/In Pictures/Getty ImagesView image in fullscreenThe O2 Arena has proved a big success, hosting 239 events last year. Photograph: Richard Baker/In Pictures/Getty ImagesTravel & leisureO2 signs record £200m deal to keep London venue’s naming rightsExclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venueMark SweneyWed 7 Oct 2026 01.00 EDTLast modified on Wed 7 Oct 2026 01.02 EDTSharePrefer the Guardian on GoogleO2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history.The 10-year agreement will extend O2’s relationship until at least 2038.
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