Omega Has New Bond Watches Even If There Isn’t a New James Bond
As there's no new Bond or Bond film to work with, Omega has decided to launch 007-themed watches anyway—not just one, but an entire collection totaling six Seamaster Divers.You can hardly blame the brand. When Omega first strapped a Seamaster to Pierce Brosnan's wrist in 1995's GoldenEye, it reportedly saw a 20-fold sales increase. In 2012, Omega's then-president Stephen Urquhart even told Variety that Omega’s sales “look like a stock market chart” that peaks during promotion of Bond films, then sinks afterward.
- ▪As there's no new Bond or Bond film to work with, Omega has decided to launch 007-themed watches anyway—not just one, but an entire collection totaling six Seamaster Divers.You can hardly blame the brand.
- ▪When Omega first strapped a Seamaster to Pierce Brosnan's wrist in 1995's GoldenEye, it reportedly saw a 20-fold sales increase.
- ▪In 2012, Omega's then-president Stephen Urquhart even told Variety that Omega’s sales “look like a stock market chart” that peaks during promotion of Bond films, then sinks afterward.
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| Publication time | Mon, 05 Oct 2026 10:00:00 +0000 |
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Jeremy WhiteGearOct 5, 2026 6:00 AMOmega Has New Bond Watches Even If There Isn’t a New James BondWith no new 007 actor named and no film in the near future, Omega has had to get creative to keep its lucrative spy watch train running.Courtesy of OmegaCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyIt's been five years since James Bond was on the silver screen in No Time to Die. For fans of the secret agent, the wait has been arduous, made even harder by the fact that Amazon, which now owns the franchise, still hasn't chosen a successor to Daniel Craig, let alone started filming Bond's resurrection.But if it's seemed like a long haul for fans, just think how it has felt for Omega, which counts on a steady stream of Bond action to regularly inject lots of lovely…
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