Onida plans comeback with new categories
“Ondia was a leading face in 80s and 90s but it lost its visibility in the past few decades. Now, we have decided to come back with a new strategy and bran-approach. Our target is to enter in some new categories of consumer electronics to recapture the market.
- ▪“Ondia was a leading face in 80s and 90s but it lost its visibility in the past few decades.
- ▪Now, we have decided to come back with a new strategy and bran-approach.
- ▪Our target is to enter in some new categories of consumer electronics to recapture the market.
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Electronics brand Onida is planning to enter in some new categories by 2027-28 apart from its traditional television, air-conditioner as it plans to make a comeback.Launching its flagship 100-inch QD Mini LED Television, the CEO and managing director of Ondia Electronics Limited, Gunjan Shrivastava said that the company has also decided to keep its iconic horned devil and will come up with a new advertisement approach for devil in next few months. “Ondia was a leading face in 80s and 90s but it lost its visibility in the past few decades. Now, we have decided to come back with a new strategy and bran-approach. Our target is to enter in some new categories of consumer electronics to recapture the market.
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