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Opinion: It looks like your doctor and talks like your doctor. But it’s not your doctor

Henry Bair· ·6 min read · 0 reactions · 0 comments · 7 views
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Opinion: It looks like your doctor and talks like your doctor. But it’s not your doctor
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OpinionFirst Opinion It looks like your doctor and talks like your doctor. But it’s not your doctor Deepfakes raise a basic question: What, and whom, can patients trust? Manage alerts for this article Email this article Share this article Adobe By Henry BairJuly 14, 2026 Bair is a resident physician at Wills Eye Hospital in Philadelphia and a physician-writer.

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OpinionFirst Opinion It looks like your doctor and talks like your doctor. But it’s not your doctor Deepfakes raise a basic question: What, and whom, can patients trust? Manage alerts for this article Email this article Share this article Adobe By Henry BairJuly 14, 2026 Bair is a resident physician at Wills Eye Hospital in Philadelphia and a physician-writer. Imagine a patient who arrives at her doctor’s clinic furious. She shows her doctor a video of him — white coat, plausible exam room, familiar cadence — endorsing an over-the-counter hormone supplement for menopausal symptoms, dismissing standard therapies as “pharma scams,” and offering a discount code. But the physician never recorded that message.

Excerpt limited to ~120 words for fair-use compliance. The full article is at STAT.

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