‘Our fans have an obsession with beverages’: McDonald’s jumps on ‘dirty soda’ trend from TikTok and ‘Secret Lives of Mormon Wives’
McDonald's is set to launch six new crafted beverages in U.S. restaurants on May 6, joining other fast food chains in enhancing their drink offerings. The new drinks include refreshers and crafted sodas, inspired by the viral 'dirty soda' trend popularized on TikTok. This move aims to attract customers by emphasizing visual appeal and self-expression through beverages, which are increasingly important to consumers.
- ▪McDonald's will introduce six new crafted beverages, including three refreshers and three crafted sodas.
- ▪The rise of 'dirty sodas' on TikTok has influenced fast food chains to enhance their beverage offerings.
- ▪McDonald's is also adding a 'beverage specialist' role in its U.S. restaurants to focus on drink preparation.
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Fast food chains, thirsty for new ways to grow, are amping up their beverage offerings.Recommended Video McDonald’s said Tuesday it will launch six crafted beverages in U.S. restaurants on May 6. It’s joining other chains, like KFC, Wendy’s and Taco Bell, that have elevated their drinks in order to lure customers away from rivals like Starbucks and Dutch Bros. McDonald’s will offer three refreshers, including a mango pineapple flavor with strawberry boba and a blackberry passion fruit flavor with freeze-dried dragon fruit. It will also offer three crafted sodas, including a dirty Dr Pepper with vanilla flavoring and a topping of cold foam. McDonald’s said visual appeal — think bright colors and foams — and drinks as a form of self-expression are increasingly important to customers.
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