‘Our fans have an obsession with beverages’: McDonald’s jumps on ‘dirty soda’ trend from TikTok and ‘Secret Lives of Mormon Wives’
McDonald's is launching six new crafted beverages in U.S. locations on May 6, including 'dirty sodas' and boba-infused refreshers, as part of a broader fast-food trend to attract customers with visually appealing, TikTok-inspired drinks. The move follows rising consumer interest in customizable, photogenic beverages, fueled by viral trends and shows like 'The Secret Lives of Mormon Wives.' Chains including KFC, Taco Bell, and Wendy’s are also expanding their beverage menus to boost afternoon traffic and profits. McDonald’s plans to introduce dedicated 'beverage specialists' and test high-margin drinks to turn beverages into a primary draw for visits.
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Fast food chains, thirsty for new ways to grow, are amping up their beverage offerings.Recommended Video McDonald’s said Tuesday it will launch six crafted beverages in U.S. restaurants on May 6. It’s joining other chains, like KFC, Wendy’s and Taco Bell, that have elevated their drinks in order to lure customers away from rivals like Starbucks and Dutch Bros. McDonald’s will offer three refreshers, including a mango pineapple flavor with strawberry boba and a blackberry passion fruit flavor with freeze-dried dragon fruit. It will also offer three crafted sodas, including a dirty Dr Pepper with vanilla flavoring and a topping of cold foam. McDonald’s said visual appeal — think bright colors and foams — and drinks as a form of self-expression are increasingly important to customers.
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