‘Our fans have an obsession with beverages’: McDonald’s jumps on ‘dirty soda’ trend from TikTok and ‘Secret Lives of Mormon Wives’
McDonald's is set to launch six new crafted beverages in U.S. restaurants on May 6, joining other fast food chains in enhancing their drink offerings. The new drinks include refreshers and crafted sodas, inspired by the viral 'dirty soda' trend popularized on TikTok. This move aims to attract customers by emphasizing visual appeal and self-expression through beverages, which are increasingly important to consumers.
- ▪McDonald's will introduce six new crafted beverages, including three refreshers and three crafted sodas.
- ▪The rise of 'dirty sodas' on TikTok has influenced fast food chains to enhance their beverage offerings.
- ▪McDonald's is also adding a 'beverage specialist' role in its U.S. restaurants to focus on drink preparation.
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| Original publisher | Fortune |
| Canonical URL | https://fortune.com/2026/04/28/what-is-dirty-soda-mcdonalds-tiktok-secret-lives-mormon-wives/ |
| Publication time | Tue, 28 Apr 2026 19:31:13 +0000 |
| Retrieval time | 2026-04-28T19:59:39.769Z |
| Last seen | 2026-04-28T19:59:39.769Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | OXe8Lw4wCfnP |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
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| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Fast food chains, thirsty for new ways to grow, are amping up their beverage offerings.Recommended Video McDonald’s said Tuesday it will launch six crafted beverages in U.S. restaurants on May 6. It’s joining other chains, like KFC, Wendy’s and Taco Bell, that have elevated their drinks in order to lure customers away from rivals like Starbucks and Dutch Bros. McDonald’s will offer three refreshers, including a mango pineapple flavor with strawberry boba and a blackberry passion fruit flavor with freeze-dried dragon fruit. It will also offer three crafted sodas, including a dirty Dr Pepper with vanilla flavoring and a topping of cold foam. McDonald’s said visual appeal — think bright colors and foams — and drinks as a form of self-expression are increasingly important to customers.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Fortune.
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