'Our flavors are on the shelf': The evolution of Asian grocery beyond the 'ethnic aisle'
Asian grocery products are increasingly being integrated into mainstream grocery stores, moving beyond the traditional 'ethnic aisle.' This shift reflects a growing consumer interest in diverse flavors and culinary experiences. Specialty grocers are also expanding rapidly to meet the demand for Asian products among a broader customer base.
- ▪Condiments, sauces, and frozen foods featuring Asian flavors are seeing significant growth.
- ▪Retailers are placing Asian products alongside American ones to appeal to a wider audience.
- ▪Deep Brands, which includes popular frozen food lines, is experiencing substantial growth and aims to make global flavors accessible to all consumers.
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| Original publisher | CNBC — Business |
| Canonical URL | https://www.cnbc.com/2026/05/29/asian-foods-beyond-ethnic-aisle.html |
| Publication time | Fri, 29 May 2026 11:00:01 GMT |
| Retrieval time | 2026-05-29T11:05:00.335Z |
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Some of the segments seeing the most growth are condiments, sauces and frozen foods, Wyatt said. The growth is driving those products out of the traditional "ethnic aisle," with Asian flavors placed next to American ones as mainstream grocery stores work toward being a one-stop shop for all consumers."I could go down each aisle, and all of them have been touched by the ethnicity of different cultures, flavors, combinations," Wyatt said. "You've started to see those go into more mainstream because these retailers are wanting to appeal to not just the Asian consumer, but the consumer that wants to have the Asian exploration and Asian flavor combinations."Specialty grocers are expanding rapidly, too.
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