Pacsun's CEO breaks down the company's winning strategy to target Gen Z
Pacsun's CEO Brieane Olson discussed the brand's strategy to engage Gen Z during the launch of her new book. The company aims to inspire the next generation through community-building at the intersection of various cultural elements. Pacsun is experiencing significant growth, with plans for expansion and a projected annual sales nearing $1 billion by 2025.
- ▪Pacsun is shifting its focus from millennials to Gen Z to inspire community and cultural engagement.
- ▪The brand has partnered with notable names like Selena Gomez and Roc Nation to enhance its appeal.
- ▪Pacsun is projected to reach $1 billion in annual sales by 2025, with a consistent revenue growth of 10% over the past two years.
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From the mall to the MetInside the Metropolitan Museum of Art's Great Hall, a violinist played gently in the background. The famous columns were uplit orange, and cocktail tables were covered with magenta peonies for the launch of Pacsun CEO Brieane Olson's new book, "Co Created: The Cultural Strategy That Redefined Pacsun."I'll be the first to admit that this artsy scene didn't feel like it matched the Pacsun I grew up on with its casual coastal offerings. But the Pacsun of yesteryear is a lot different from what the brand is doing today, Olson said Thursday night to hundreds of dinner guests.Today, the legacy millennial brand is speaking directly to Gen Z in hopes to "inspire the next generation and build community to create a better world at the intersection of sport, music, art, and…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Business Insider.