Paramount+’s ‘The Madison’ Goes Market to Table in a Wide Mix of Themed FYC Promotions (EXCLUSIVE)
Paramount+ is launching a promotional campaign called 'The Madison Way: A Season of Connection' starting May 29. The initiative includes a variety of themed events aimed at engaging Emmy voters and the community. Activities will feature farm-to-table dinners, farmer's market collaborations, and fly fishing lessons, all designed to reflect the themes of the show.
- ▪The Madison Way campaign will kick off on May 29 and includes immersive events across Los Angeles.
- ▪Events will feature family-style dinners, farmer market tie-ins, and floral arranging activities.
- ▪The campaign aims to encourage guests to reconnect with the show's themes of reflection and community.
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| Original publisher | Variety |
| Canonical URL | https://variety.com/2026/tv/awards/the-madison-emmy-fyc-promotions-awards-hq-may-18-1236752871/ |
| Publication time | Mon, 18 May 2026 21:03:24 +0000 |
| Retrieval time | 2026-05-18T21:04:56.980Z |
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Home TV Awards May 18, 2026 2:03pm PT Paramount+’s ‘The Madison’ Goes Market to Table in a Wide Mix of Themed FYC Promotions (EXCLUSIVE) AWARDS HQ May 18, 2026: 'The Madison,' 'Fallout,' Glen Powell, 'The Boys,' FYC TV Fest and A Night in the Writers' Room Recaps, More! By Michael Schneider Plus Icon Michael Schneider Variety Editor at Large franklinavenue Latest ‘Yokoso Scooby-Doo!’ Anime Series Lands at Tubi, Starring Matthew Lillard and Frank Welker in Main Voice Roles 4 minutes ago ‘Chad Powers’ Star Glen Powell Is Everywhere, But He Promises He’s Not Burnt Out: ‘I Think People Are Worried About Me’ 3 days ago As Her Emmy-Winning Nat Geo Series ‘Trafficked’ Ends, Mariana van Zeller Launches New Indie Media Company (EXCLUSIVE) 3 days ago See All Paramount+ Greetings from Variety Awards…
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