Paying Too Much for Streaming? Disney+ Free Tier Is in the Works
UPDATE 8/5: Disney CEO Josh D’Amaro has confirmed that the company is exploring a free tier for Disney+. "Second, unlike a lot of our AVOD [advertising-based video on demand] competitors, we’re fairly well sold, meaning more inventory would actually help us accelerate our ad revenue growth. Disney's chief product and technology officer, Adam Smith, reportedly discussed the possibility of a free tier during an internal company town hall earlier this week.
- ▪UPDATE 8/5: Disney CEO Josh D’Amaro has confirmed that the company is exploring a free tier for Disney+.
- ▪"Second, unlike a lot of our AVOD [advertising-based video on demand] competitors, we’re fairly well sold, meaning more inventory would actually help us accelerate our ad revenue growth.
- ▪Disney's chief product and technology officer, Adam Smith, reportedly discussed the possibility of a free tier during an internal company town hall earlier this week.
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Opening excerpt (first ~120 words) tap to expand
UPDATE 8/5: Disney CEO Josh D’Amaro has confirmed that the company is exploring a free tier for Disney+. Responding to a question during the company’s earnings call earlier today, D’Amaro said the plan could help Disney+ achieve multiple goals, including expanding its reach among price-sensitive audiences and selling more ads to increase revenue.“First, we see it as a way to expand our reach to a customer segment that’s more price sensitive," D’Amaro said. "Second, unlike a lot of our AVOD [advertising-based video on demand] competitors, we’re fairly well sold, meaning more inventory would actually help us accelerate our ad revenue growth.
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