"People want MMOs, and the sales of New World proved it" – Cryptic Studios head Jack Emmert on why MMOs are ripe for reinvention
Jack Emmert, CEO of Cryptic Studios, believes there is still a strong demand for MMOs despite recent cancellations in the genre. He cites the sales success of New World as evidence that players are interested in new experiences. Emmert emphasizes the importance of targeting niche audiences rather than trying to appeal to everyone in order to create successful MMOs.
- ▪Jack Emmert has been in the MMO industry for over 25 years and has released several successful titles.
- ▪New World has sold around 10 million units, demonstrating ongoing interest in MMOs.
- ▪Emmert argues that many new MMOs fail because they try to cater to a broad audience instead of focusing on a specific niche.
GamesIndustry.biz files mainly under gaming. We currently carry 32 of its stories.
Story provenance
Source · retrieval · rights · ranking — open for full record
inspect →
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | GamesIndustry.biz |
| Canonical URL | https://www.gamesindustry.biz/people-want-mmos-and-the-sales-of-new-world-proved-it-cryptic-studios-head-jack-emmert-on-why-mmos-are-ripe-for-reinvention |
| Publication time | Fri, 22 May 2026 11:00:00 +0000 |
| Retrieval time | 2026-05-22T11:02:01.362Z |
| Last seen | 2026-05-22T11:02:01.362Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | woCeAYZaL6rV |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Home Features "People want MMOs, and the sales of New World proved it" – Cryptic Studios head Jack Emmert on why MMOs are ripe for reinvention "I think that the idea that the MMO crowd doesn't exist is belied by the number of players who are still in World of Warcraft" Image credit: Cryptic Studios <img alt="Lewis Packwood avatar" src="https://assetsio.gnwcdn.com/Lewis-headshot.jpg?width=2048&height=2048&fit=bounds&quality=85&format=jpg&auto=webp" style="aspect-ratio: 1" width="622" height="622" > Feature by Lewis Packwood Features Editor Published on May 22, 2026 Follow Cryptic Studios "One of the things I take pride in: every MMO I've ever made is still live today," says Jack Emmert, who rejoined Cryptic Studios as CEO back in January.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at GamesIndustry.biz.
Discussion
0 commentsMore from GamesIndustry.biz
