Policy address: Kerala to be positioned as India’s most emotionally engaging tourist destination
Kerala's government aims to enhance its tourism sector by positioning the state as India's most emotionally engaging destination. The policy emphasizes sustainable and inclusive tourism, focusing on areas like medical and ecotourism. Additionally, the integration of Kerala's cultural heritage into tourism is a priority to benefit local artists and performers.
- ▪The Kerala government plans to boost tourism in a sustainable and inclusive manner.
- ▪Special emphasis will be placed on medical tourism, wellness tourism, and ecotourism.
- ▪The policy aims to integrate Kerala's cultural heritage into the tourism sector.
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Giving a thrust to boosting the State’s tourism potential, the policy address delivered by Governor Rajendra Arlekar in the Assembly on Friday announced the State government’s intention to develop tourism in a sustainable, inclusive, and high-value manner, positioning Kerala as India’s most emotionally engaging destination for responsible and experience-driven travel.“Special emphasis will be placed on medical tourism, wellness tourism, ecotourism, and destination-based tourism circuits, supported by an investment-friendly policy framework that encourages responsible private participation and sustainable infrastructure development,” said the governor.The State government will also ensure that Kerala’s cultural heritage and artistic traditions are integrated into the tourism sector,…
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