'Proteinflation': Meet the people paying up to £100 for a bag of protein
By last year, the price had gone up to £120, though he managed to get one from eBay for £90.Now the same bag is £170. Up until a few years ago, I'd never heard of high-protein yoghurt, and now I eat it three or four times a week," he says.Image caption, Max Longman has been taking protein supplements for 10 yearsMore recently, weight-loss drugs such as Wegovy and Mounjaro have added another source of demand. It's not a necessity right now," she says.Amarpreet says he will continue buying protein, but admits "it's becoming a luxury".
- ▪By last year, the price had gone up to £120, though he managed to get one from eBay for £90.Now the same bag is £170.
- ▪Up until a few years ago, I'd never heard of high-protein yoghurt, and now I eat it three or four times a week," he says.Image caption, Max Longman has been taking protein supplements for 10 yearsMore recently, weight-loss drugs such as Weg
- ▪It's not a necessity right now," she says.Amarpreet says he will continue buying protein, but admits "it's becoming a luxury".
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| Publication time | Wed, 23 Sep 2026 23:12:01 GMT |
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'Proteinflation': Meet the people paying up to £100 for a bag of proteinImage source, Gursimran Kaur DograImage caption, The cost of the whey protein Amarpreet Singh buys has almost tripled since 2020ByJeevan NerwanBusiness reporterPublished7 minutes agoAmarpreet Singh has been drinking protein shakes since he was 16.The 30-year-old, who lives in London and works in banking, started going to the gym at a time when he says protein supplements were mostly associated with bodybuilders.Fourteen years later, shakes are still part of his routine, but they have become considerably more expensive.He says a 4.5kg bag of the whey protein he buys cost around £60 in 2020. By last year, the price had gone up to £120, though he managed to get one from eBay for £90.Now the same bag is £170.
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