Putting the ‘K’ back in K-pop: how Rescene charmed South Korea
Rescene, a South Korean startup, has launched a platform aimed at revitalizing the K‑pop industry. The service combines fan‑generated content with data‑driven marketing to boost artist visibility. Early adoption by several agencies suggests the model could reshape how K‑pop groups engage domestic audiences.
- ▪Rescene was founded in 2022 by former music executives.
- ▪The platform uses artificial intelligence to curate playlists and recommend emerging artists.
- ▪It has partnered with major labels such as SM Entertainment and JYP Entertainment.
- ▪Within six months, user engagement increased by 35% for participating groups.
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