Rag & Bone Resort 2027 Menswear
Rag & Bone has evolved significantly since its inception in 2002, transitioning from an indie brand to a global presence. Under the direction of Swaim Hutson, the menswear line aims to honor long-time customers while appealing to a new generation. The latest collection features a refined color palette and classic styles, reflecting a subtle evolution rather than a complete overhaul.
- ▪Rag & Bone was founded in 2002 and helped define the downtown New York style.
- ▪Swaim Hutson, the new head of menswear, aims to refresh the brand for a new generation while honoring its legacy.
- ▪The latest collection includes rich colors and classic styles, focusing on quality fabrics and relaxed tailoring.
Opening excerpt (first ~120 words) tap to expand
When it first landed on the scene in 2002, Rag & Bone helped crystallize the undone, laidback uniform of downtown New York: slim jeans and slouchy tee topped with a handsome piece of classic outerwear. Its founders, Marcus Wainwright and David Neville, wove in touches of their British birthright with hints of military regalia and Savile Row tailoring, now drained of any of its upper-crust airs. The result was cosmopolitan and undeniably cool, a brand that helped define the look of the early aughts.Fast forward some quarter of a century and Rag & Bone is an entirely different beast. Once indie, it’s now global with a couple dozen stores plus a vast wholesale business. The founders have since departed.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
