Reform UK spending on Facebook ads surged before May elections
Reform UK significantly increased its spending on Facebook ads in the lead-up to the May elections, showcasing the party's growing financial strength. The party spent £252,000 on ads, closely trailing Labour's £276,000, with a focus on targeted local messaging. This shift in strategy marks a departure from previous campaigns, indicating a more professional and organized approach to digital campaigning.
- ▪Reform UK spent £252,000 on Facebook ads in the final two weeks of the campaign.
- ▪Labour narrowly outspent Reform with £276,000, but their spending was more spread out.
- ▪The party's campaign featured targeted local ads aimed at specific voter demographics.
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There were several days in the fortnight before the elections when Nigel Farage’s party spent more than any other party on Facebook. Photograph: Dan Kitwood/Getty ImagesView image in fullscreenThere were several days in the fortnight before the elections when Nigel Farage’s party spent more than any other party on Facebook. Photograph: Dan Kitwood/Getty ImagesReform UKReform UK spending on Facebook ads surged before May electionsParty spent £252,000 in last two weeks of campaign on its main Facebook pages compared with Labour’s £276,000 UK politics live – latest updates Michael Savage Media editorWed 27 May 2026 07.00 EDTLast modified on Wed 27 May 2026 07.01 EDTSharePrefer the Guardian on GoogleReform UK ramped up the funding and sophistication of its political Facebook ads in the final…
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