Rentrak Is Back As PE Firm Buys Comscore Movies, Restores Former Name: Chris Aronson Joins Board
Advaya Capital has acquired Comscore Movies for approximately $70 million and is rebranding it as Rentrak. The company aims to enhance its data analytics capabilities and expand its dataset while maintaining its commitment to the theatrical industry. Chris Aronson, a former Paramount executive, will join the board to help guide the transition and future growth of the business.
- ▪Advaya Capital purchased Comscore Movies for about $70 million in cash.
- ▪Comscore Movies, now Rentrak, provides critical box office data covering 95% of the global box office.
- ▪The acquisition aims to enhance analytics capabilities and expand into underpenetrated international markets.
Deadline files mainly under film tv. We currently carry 598 of its stories.
Story provenance
Source · retrieval · rights · ranking — open for full record
inspect →
Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | Deadline |
| Canonical URL | https://deadline.com/2026/05/advaya-capital-acquires-comscore-movies-renames-it-rentrak-1236928611/ |
| Publication time | Wed, 27 May 2026 22:55:30 +0000 |
| Retrieval time | 2026-05-27T23:08:06.186Z |
| Last seen | 2026-05-27T23:08:06.186Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | gH-xHEdi04x- |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Private equity firm Advaya Capital completed its purchase of Comscore’s box office analytics division Comscore Movies for about $70 million in cash and is renaming it Rentrak. Comscore Movies — which collects transaction level data from approximately 34,000 theaters and more than 200,000 screens across 70+ countries — operated for years as Rentrak until Comscore acquired it in 2016. The business covers approximately 95% of the global box office and nearly 100% of the North American box office, providing studios, distributors, and exhibitors with key data for release strategy, financial settlements, talent compensation, and downstream licensing decisions.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Deadline.
Discussion
0 commentsMore from Deadline
