Rentrak Is Back As PE Firm Buys Comscore Movies, Restores Former Name: Chris Aronson Joins Board
Advaya Capital has acquired Comscore Movies for approximately $70 million and is rebranding it as Rentrak. The company aims to enhance its data analytics capabilities and expand its dataset while maintaining its commitment to the theatrical industry. Chris Aronson, a former Paramount executive, will join the board to help guide the transition and future growth of the business.
- ▪Advaya Capital purchased Comscore Movies for about $70 million in cash.
- ▪Comscore Movies, now Rentrak, provides critical box office data covering 95% of the global box office.
- ▪The acquisition aims to enhance analytics capabilities and expand into underpenetrated international markets.
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Private equity firm Advaya Capital completed its purchase of Comscore’s box office analytics division Comscore Movies for about $70 million in cash and is renaming it Rentrak. Comscore Movies — which collects transaction level data from approximately 34,000 theaters and more than 200,000 screens across 70+ countries — operated for years as Rentrak until Comscore acquired it in 2016. The business covers approximately 95% of the global box office and nearly 100% of the North American box office, providing studios, distributors, and exhibitors with key data for release strategy, financial settlements, talent compensation, and downstream licensing decisions.
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