Report: AI glasses shipments surged 263% in H1 2026 as Apple prepares to enter the market
Meta dominates an increasingly controversial market While Meta’s first-generation smart glasses, launched with Ray-Ban, failed to gain much traction, its second-generation devices have been far more successful. Earlier this year, Francesco Milleri, CEO of Ray-Ban owner EssilorLuxottica, said the two companies had sold more than 7 million AI glasses in 2025, putting a 10-million annual sales target within reach for the end of 2026. Throughout the last year, Meta has largely had the display-less AI glasses market to itself, while most major rivals are still developing their own hardware.
- ▪Meta dominates an increasingly controversial market While Meta’s first-generation smart glasses, launched with Ray-Ban, failed to gain much traction, its second-generation devices have been far more successful.
- ▪Earlier this year, Francesco Milleri, CEO of Ray-Ban owner EssilorLuxottica, said the two companies had sold more than 7 million AI glasses in 2025, putting a 10-million annual sales target within reach for the end of 2026.
- ▪Throughout the last year, Meta has largely had the display-less AI glasses market to itself, while most major rivals are still developing their own hardware.
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| Original publisher | 9to5Mac |
| Canonical URL | https://9to5mac.com/2026/09/21/report-ai-glasses-shipments-surged-263-in-h1-2026-as-apple-prepares-to-enter-the-market/ |
| Publication time | Mon, 21 Sep 2026 19:55:41 +0000 |
| Retrieval time | 2026-09-21T19:58:54.108Z |
| Last seen | 2026-09-21T19:58:54.108Z |
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| Cluster | vrBfCCO2pZvD · 1 stories |
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