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Rivian’s CEO on Tesla’s Cybertruck, Ferrari’s Luce, and What Happens If the R2 Fails

Jeremy White· ·12 min read · 0 reactions · 0 comments · 7 views
Rivian’s CEO on Tesla’s Cybertruck, Ferrari’s Luce, and What Happens If the R2 Fails

RJ Scaringe, the CEO of Rivian Automotive, joined us for a wide-ranging interview about how his company’s new electric SUV fits into the current EV industry, and what comes next.

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WIRED · Jeremy White
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Jeremy WhiteGearJun 13, 2026 6:00 AMRivian’s CEO on Tesla’s Cybertruck, Ferrari’s Luce, and What Happens If the R2 FailsRJ Scaringe, the CEO of Rivian Automotive, joined us for a wide-ranging interview about how his company’s new electric SUV fits into the current EV industry, and what comes next.Courtesy of RivianCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyRJ Scaringe got his PhD from MIT studying internal combustion engines. Then he founded a company to make them obsolete. In 2009, fresh out of grad school, he launched what would become Rivian. The company spent nearly a decade in stealth mode before arriving at the 2018 LA Auto Show with two electric rides nobody had seen coming.The road, however, hasn't been easy.

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