Rivian’s CEO on Tesla’s Cybertruck, Ferrari’s Luce, and What Happens If the R2 Fails
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Rivian CEO RJ Scaringe discussed the company’s financial challenges, recent partnerships, and his views on competitors such as Ferrari, Tesla, and Polestar. He highlighted the need for a successful launch of the upcoming R2 SUV to sustain Rivian’s growth amid a market dominated by a few EV models. Scaringe also noted the niche appeal of Tesla’s Cybertruck and the importance of broader consumer choice in the electric vehicle sector.
- ▪Rivian lost $3.6 billion in 2025 and has burned through nearly $25 billion over eight years, with its stock falling from $130 to around $16.
- ▪Volkswagen pledged up to $5.8 billion for a joint venture on software and electrical architecture, while Uber announced a potential $1.25 billion investment to deploy up to 50,000 autonomous robotaxis.
- ▪Scaringe described the Tesla Cybertruck as a niche product that will not achieve mass-market success, contrasting it with the broader appeal of the Model 3 and Model Y.
- ▪He praised Ferrari’s Luce for its design and interior quality, emphasizing the need for more EV options beyond the dominant models in the U.S. market.
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| Original publisher | WIRED |
| Canonical URL | https://www.wired.com/story/interview-with-rivian-ceo-rj-scaringe/ |
| Publication time | Sat, 13 Jun 2026 10:00:00 +0000 |
| Retrieval time | 2026-06-13T10:17:34.524Z |
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Jeremy WhiteGearJun 13, 2026 6:00 AMRivian’s CEO on Tesla’s Cybertruck, Ferrari’s Luce, and What Happens If the R2 FailsRJ Scaringe, the CEO of Rivian Automotive, joined us for a wide-ranging interview about how his company’s new electric SUV fits into the current EV industry, and what comes next.Courtesy of RivianCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyRJ Scaringe got his PhD from MIT studying internal combustion engines. Then he founded a company to make them obsolete. In 2009, fresh out of grad school, he launched what would become Rivian. The company spent nearly a decade in stealth mode before arriving at the 2018 LA Auto Show with two electric rides nobody had seen coming.The road, however, hasn't been easy.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at WIRED.
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