Robby Starbuck renews Harley-Davidson boycott call over alleged ‘woke’ leadership: ‘Leave and go to another brand’
Robby Starbuck has renewed his call for a boycott of Harley-Davidson, accusing the company of promoting a 'woke' leadership that supports progressive initiatives. He claims that the motorcycle maker's executives have failed to abandon controversial diversity, equity, and inclusion (DEI) efforts despite previous promises. Starbuck urges riders to switch brands, arguing that their purchases are indirectly funding what he describes as a radical ideology.
- ▪Robby Starbuck is calling for a boycott of Harley-Davidson over its leadership's support for progressive initiatives.
- ▪Starbuck accuses Harley-Davidson's CEO and Chief Brand Officer of promoting DEI efforts and LGBTQ-related programs.
- ▪He argues that Harley-Davidson riders should abandon the brand due to its perceived shift away from traditional values.
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Business Robby Starbuck renews Harley-Davidson boycott call over alleged ‘woke’ leadership: ‘Leave and go to another brand’ By Ariel Zilber Published June 3, 2026, 2:05 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Robby Starbuck is renewing his boycott call against Harley-Davidson, accusing the iconic motorcycle maker of elevating executives who supported educational materials discussing white privilege, gender identity and intersectionality — and arguing that riders who buy Harleys are indirectly funding a “radical ideology.” The conservative influencer, who is known for forcing some of America’s biggest companies to roll back diversity, equity and inclusion initiatives, said Harley-Davidson has failed to change course despite previously…
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