Roku is increasing prices across its hardware range
Entertainment Streaming Roku is increasing prices across its hardware range The Roku Ultra now costs $150 instead of $100. By Mariella Moon July 25, 2026 4:30 am EST Roku Roku is raising its prices across its hardware lineup. The Desk first reported on the price changes after noticing that the company's devices are now priced up to $50 higher.
- ▪Entertainment Streaming Roku is increasing prices across its hardware range The Roku Ultra now costs $150 instead of $100.
- ▪By Mariella Moon July 25, 2026 4:30 am EST Roku Roku is raising its prices across its hardware lineup.
- ▪The Desk first reported on the price changes after noticing that the company's devices are now priced up to $50 higher.
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Entertainment Streaming Roku is increasing prices across its hardware range The Roku Ultra now costs $150 instead of $100. By Mariella Moon July 25, 2026 4:30 am EST Roku Roku is raising its prices across its hardware lineup. The Desk first reported on the price changes after noticing that the company's devices are now priced up to $50 higher. Roku has also confirmed its price hikes to Engadget. The company's devices are currently on sale on Roku's official website, with their old prices listed as the discounted prices. Roku Ultra, its top-of-the-line streaming device, now costs $150, up $50 from its old price of $100. Meanwhile, the most basic Roku Streaming Stick will now set you back $40 instead of $30.
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