Roku is reportedly exploring a sale, and its 100 million users are the biggest prize

Roku may not stay independent for much longer. According to a Reuters report citing people familiar with the matter, the streaming platform company is exploring strategic alternatives that include a full sale, with at least one U.S. media company already involved in preliminary discussions. Roku is reportedly weighing a sale amid growing industry interest Reuters reports that Roku has held talks with at least one American media company over a possible combination, though no final decision has been made. The company has also explored alternatives such as a private investment in public equity, better known as a PIPE transaction. Roku has not publicly commented on the reports.

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