Roku OS’s home screen now features a large, permanent ad
Roku has introduced a significant update to its operating system, featuring a large, permanent advertisement on the home screen. This change aims to enhance monetization through increased advertising revenue, which has been crucial for the company's profitability. While the update includes a more personalized content recommendation system, some users have expressed dissatisfaction with the emphasis on ads and recommendations.
- ▪Roku's new home screen features a large, permanent ad on the right side.
- ▪The update aims to increase monetization through advertising revenue.
- ▪Some users have criticized the new design for prioritizing ads over user preferences.
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OS overhaul Roku OS’s home screen now features a large, permanent ad “I don’t want recommendations! I know what I want to watch.” Scharon Harding – May 27, 2026 3:12 pm | 21 The new Roku home screen. The new Roku home screen. Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Roku just unveiled the biggest overhaul to its smart TV operating system (OS) in 10 years. The most noticeable difference is a new ad space that takes up a large chunk of the screen’s right side.
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