Roku raises prices on streaming hardware by up to $50
TheDesk noted Roku hardware price hikes this week, including the Roku Ultra which has raised in price from $100 to now $150, while Roku Streaming Stick is jumping from $30 to $40. Roku directly confirmed that these price increases are due to inflated memory costs, aka RAMageddon. These price hikes haven’t hit all retailers yet, but Roku’s own store currently has many devices “on sale” for their previous retail prices, while also putting per-transaction limits in place.
- ▪TheDesk noted Roku hardware price hikes this week, including the Roku Ultra which has raised in price from $100 to now $150, while Roku Streaming Stick is jumping from $30 to $40.
- ▪Roku directly confirmed that these price increases are due to inflated memory costs, aka RAMageddon.
- ▪These price hikes haven’t hit all retailers yet, but Roku’s own store currently has many devices “on sale” for their previous retail prices, while also putting per-transaction limits in place.
3 outlets in our directory ran this story, first to last over 2 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
- ▪ Roku’s streaming hardware is getting up to 50% more expensive — Android Authority
- ▪ Roku raises streaming hardware prices by up to $50 — The Verge
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