Roku Unveils First Major Home Screen Update In Over A Decade
Roku has launched its first major home screen update in over a decade, introducing a more personalized and dynamic interface. The update aims to enhance user experience by providing relevant recommendations and faster access to content. This new home screen will roll out across all Roku devices in the U.S., with plans for international expansion soon.
- ▪Roku has surpassed 100 million streaming households.
- ▪The new home screen features Quick Access for frequently used apps and an expanded content-first Top Picks for You section.
- ▪The update includes new curated genre and mood-based hubs called Destinations and improved search capabilities.
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Roku Destinations Roku Roku, which recently surpassed 100 million streaming households, is introducing a new, personalized home screen it calls more dynamic and smarter. The first major update of the Roku Home Screen in over a decade features “more relevant recommendations and faster pathways to content, guided by deep behavioral insights and viewer input,” the company said. “When we set out to rethink the Home Screen, we knew we should listen to the people who use it every day. So we talked to the viewers, we tested extensively, and we pushed until the design and the data lined up for a meaningful update,” said Roku CEO and founder Anthony Wood. “Now, our new Home Screen puts entertainment at the center of everything, while staying true to Roku’s simple, intuitive roots.
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