Russian entrepreneurs see stock go up in flames as Ukraine targets Wildberries
Moscow accuses Ukraine of terrorism and attempts to destabilise Russia.The consequences are severe for thousands of Russian small businesses that use Wildberries as their main online marketplace. Terekhova says her company, Fareal Kids, makes up to 70% of its sales through the site."Simply losing inventory worth 10 million roubles ($128,000) has much larger economic consequences because we cannot meet our existing obligations and plans. We have no way of settling them," she told Reuters."On top of that, the summer collection was produced using borrowed funds.
- ▪Moscow accuses Ukraine of terrorism and attempts to destabilise Russia.The consequences are severe for thousands of Russian small businesses that use Wildberries as their main online marketplace.
- ▪Terekhova says her company, Fareal Kids, makes up to 70% of its sales through the site."Simply losing inventory worth 10 million roubles ($128,000) has much larger economic consequences because we cannot meet our existing obligations and pl
- ▪We have no way of settling them," she told Reuters."On top of that, the summer collection was produced using borrowed funds.
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Russian entrepreneurs see stock go up in flames as Ukraine targets WildberriesSign up now: Get ST's newsletters delivered to your inboxRemains of the Wildberries warehouse that burned down after a recent Ukrainian drone attack in the course of the Russia-Ukraine conflict, in the city of Elektrostal in the Moscow region, Russia July 23, 2026. REUTERS/Stringer Published Jul 24, 2026, 07:38 PMUpdated Jul 24, 2026, 07:38 PMSet as preferred sourceMOSCOW, July 24 - Russian fashion designer Viktoria Terekhova shipped virtually her entire summer collection of children's clothes last week to the giant warehouse of online retailer Wildberries at Elektrostal, east of Moscow.Within a couple of days, it was destroyed in a Ukrainian drone strike.
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