Ryan Reynolds-backed distillery closes as share of Americans drinking alcohol hits new low
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Ryan Reynolds’ Portland gin distillery – once advertised as “Disneyland for adults” – just poured its last drink. It comes as booze brands struggle to adapt with barely half of Americans saying they consume alcohol, a record low. NBC News’ Camila Bernal reports.
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Ryan Reynolds’ Portland gin distillery – once advertised as “Disneyland for adults” – just poured its last drink. It comes as booze brands struggle to adapt with barely half of Americans saying they consume alcohol, a record low. NBC News’ Camila Bernal reports.July 24, 2026
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