Samsung Promises 'Reasonable' Price for Its Smart Glasses. Can It Actually Deliver?
"That's where our technological strength lies. As the first major smartphone brand to enter the smart glasses market, we have a lot of things to offer.” Choi wouldn’t say anything more about the price, but the comment about a "reasonable level" may indicate that Samsung is aiming for pricing similar to its rivals rather than going higher. The seemingly equivalent Ray-Ban Meta smart glasses, the current market leader, start at $299.
- ▪"That's where our technological strength lies.
- ▪As the first major smartphone brand to enter the smart glasses market, we have a lot of things to offer.” Choi wouldn’t say anything more about the price, but the comment about a "reasonable level" may indicate that Samsung is aiming for pr
- ▪The seemingly equivalent Ray-Ban Meta smart glasses, the current market leader, start at $299.
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| Original publisher | PCMag |
| Canonical URL | https://www.pcmag.com/news/samsung-promises-reasonable-price-for-its-smart-glasses-can-it-actually |
| Publication time | Mon, 27 Jul 26 13:55:45 +0000 |
| Retrieval time | 2026-07-27T14:06:25.965Z |
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Opening excerpt (first ~120 words) tap to expand
Samsung won’t tell us how much its upcoming smart glasses will cost, but it did say to expect a price set at a “reasonable level.”The Android XR-based Samsung intelligent eyewear smart glasses were first teased at Google I/O 2026, and we heard more details, including promises of a nine-hour battery life, a Snapdragon AR1 Gen 1 chip, and four design options, at last week’s Unpacked.The day after the big launch, the head of Samsung’s extended reality research and development team, Choi Jae-in, told reporters its glasses are an "extension of the experienced centered on the smartphone," according to The Korea Times.
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