Samsung takes on Dolby Vision 2 with its new HDR format hitting Prime Video this month

Shikhar Mehrotra· Aug 4, 2026 · 7:29 PM UTC ·2 min read · 0 reactions · 0 comments · 5 views

#samsung #takes #dolby #vision #format

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▪I didn’t expect Samsung to be the one crossing the finish line first here, given how much noise Dolby Vision 2 made when it was announced (September 2025).
▪The company has confirmed its next HDR format, and it’s arriving on a popular OTT platform this month, beating Dolby Vision 2 to the punch.
▪Samsung Launches World’s First HDR10+ ADVANCED Streaming Experience on Prime Videohttps://t.co/YPy4afvN75— Samsung Electronics (@Samsung) August 3, 2026 So what exactly is Samsung launching?

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Canonical URL	https://www.digitaltrends.com/home-theater/samsung-takes-on-dolby-vision-2-with-its-new-hdr-format-hitting-prime-video-this-month/
Publication time	Tue, 04 Aug 2026 19:29:58 +0000
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I didn’t expect Samsung to be the one crossing the finish line first here, given how much noise Dolby Vision 2 made when it was announced (September 2025). The company has confirmed its next HDR format, and it’s arriving on a popular OTT platform this month, beating Dolby Vision 2 to the punch. Samsung Launches World’s First HDR10+ ADVANCED Streaming Experience on Prime Videohttps://t.co/YPy4afvN75— Samsung Electronics (@Samsung) August 3, 2026 So what exactly is Samsung launching? Called HDR10+ Advanced, Samsung’s new HDR format is arriving on Prime Video this month, and the company’s 2026 TV models should support it. The genuinely surprising part for me is that this format only got announced back in November, months after Dolby Vision 2, and Samsung still managed to ship it first.

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