Samsung to exit China home appliance, TV sales this year: Nikkei
Samsung Electronics plans to exit the home appliance and TV sales market in China by the end of this year. The decision is driven by declining price competitiveness against local manufacturers who have improved their product quality. Despite this withdrawal, Samsung will continue local production in China for export purposes.
- ▪Samsung Electronics will withdraw from the home appliance and TV sales business in China this year.
- ▪The decision is influenced by declining price competitiveness against Chinese manufacturers.
- ▪Samsung will maintain local production in China for export to overseas markets.
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Visitors walk past the logo of Samsung Electronics during the 2026 World IT Show in Seoul on Apr. 22. AFP--YonhapSouth Korea's Samsung Electronics will withdraw the sale of its home appliances and TV sales business from China within this year, the Nikkei newspaper reported on Monday.The company aims to make a final decision on discontinuing sales of home appliances and televisions in China as early as the end of April, Nikkei said, citing unnamed sources.Samsung Electronics will retain its local production in China for home appliances such as refrigerators, washing machines and air conditioners, using the facilities as supply hubs for overseas markets, the report said.Nikkei said the biggest reason for the withdrawal is declining price competitiveness, adding that Chinese manufacturers,…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Korea Times.
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