Scooter Braun vs. the World
Scooter Braun, once a powerful figure in the music industry, is known for discovering Justin Bieber and managing several other major artists. However, his reputation took a hit after acquiring Taylor Swift's music catalog, leading to backlash from her fans. In a recent interview, Braun discussed his career, the impact of social media on music management, and his perspective on the controversies surrounding him.
- ▪Scooter Braun discovered Justin Bieber in 2007 and helped him become a global superstar.
- ▪Braun also managed other successful artists like Ariana Grande and Kanye West.
- ▪His acquisition of Taylor Swift's music catalog in 2019 led to significant backlash from her fans.
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Scooter Braun vs. the WorldI spoke to the former mega-manager about working with Kanye West, how management is like parenting, and about being cast as the villain in Taylor Swift’s fairy tale: ‘I legitimately don’t know her.’ By Suzy Weiss05.28.26 — Second ThoughtFOLLOW COLUMN Scooter Braun seemed to have a Midas touch when it came to cultural resonance. Then it all came crashing down. (Allen Berezovsky/Getty Images)--:----:--Upgrade to ListenProduced by ElevenLabs using AI narration510In case you missed the news, The Free Press has a new culture podcast. It’s called “Second Thought,” and it’s hosted by Suzy Weiss. This week’s guest is a big one: Scooter Braun.
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