Sidiz puts office chair on racetrack for launch of new T50 model
Participants of the "Sidiz Chair Race" sprint towards the finish line with the chair maker's T50 chair. Participants, recruited through the running media and travel platform CLTOO, formed teams of three and competed in a 150-meter individual race and a 450-meter team relay, both using the new T50 as the official competition chair. Other on-site activities included a model-building event tied to the T50's 20-year history and a test-drive zone.Winners of the individual competitions received the new T50, while the winning relay team received Sidiz's T20 second-generation chair.
- ▪Participants of the "Sidiz Chair Race" sprint towards the finish line with the chair maker's T50 chair.
- ▪Participants, recruited through the running media and travel platform CLTOO, formed teams of three and competed in a 150-meter individual race and a 450-meter team relay, both using the new T50 as the official competition chair.
- ▪Other on-site activities included a model-building event tied to the T50's 20-year history and a test-drive zone.Winners of the individual competitions received the new T50, while the winning relay team received Sidiz's T20 second-generatio
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| Canonical URL | https://www.koreatimes.co.kr/business/companies/20260727/sidiz-puts-office-chair-on-racetrack-for-launch-of-new-t50-model?utm_source=rss |
| Publication time | Mon, 27 Jul 2026 12:07:02 GMT |
| Retrieval time | 2026-07-27T12:12:32.939Z |
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Opening excerpt (first ~120 words) tap to expand
Participants of the "Sidiz Chair Race" sprint towards the finish line with the chair maker's T50 chair. Courtesy of Fursys GroupProgressive seating brand Sidiz said Monday it marked the launch of its redesigned "T50" office chair with an unusual event: a chair race.The event, called "Sidiz Chair Race," was held Saturday at Sidiz's manufacturing plant in Pyeongtaek, Gyeonggi Province, and drew 60 participants who competed in individual and team chair races, along with a fitness-themed event called "Chair Rocks." Rather than a static product showcase, the race let participants experience the chair's durability and handling by riding it through a dynamic course.The T50, launched in 2007, has sold more than 3 million units and become one of Korea's best-selling office chairs.
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