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Slovenia’s .si domain sees a surge in registrations after Trump’s ‘super intelligence’ order

Slovenia’s .si domain sees a surge in registrations after Trump’s ‘super intelligence’ order

Dominic-Madori Davis· ·4 min read · 0 reactions · 0 comments · 3 views
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The domain name was commonly associated with Slovenia, where, ironically, First Lady Melania Trump is from. Klara Herman, a spokesperson at Registry SI, the official organization that manages Slovenia’s domains, told the BBC earlier this week that there was a 2,199% increase in .si domain name purchases in September. However, she was cautious about linking the boost only to President Trump.

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TechCrunch · Dominic-Madori Davis
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Original publisherTechCrunch
Canonical URLhttps://techcrunch.com/2026/10/02/slovenias-si-domain-sees-a-surge-in-registrations-after-trumps-super-intelligence-order/
Publication timeFri, 02 Oct 2026 14:47:46 +0000
Retrieval time2026-10-02T14:48:41.835Z
Last seen2026-10-02T14:48:41.835Z
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Opening excerpt (first ~120 words) tap to expand

In not-so-surprising news, the .si domain name is seeing unprecedented demand after President Trump signed an executive order mandating all government agencies to refer to “AI” and “artificial intelligence” as “SI” and “super intelligence.” It echoes what happened at the start of the AI boom, when interest in the .ai domain name — associated with the country Anguilla — spiked and brought in millions for the island territory. Now it’s .si’s turn in the spotlight. The domain name was commonly associated with Slovenia, where, ironically, First Lady Melania Trump is from. Klara Herman, a spokesperson at Registry SI, the official organization that manages Slovenia’s domains, told the BBC earlier this week that there was a 2,199% increase in .si domain name purchases in September.

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Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.

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