SOND, a sleep tech startup from Bose’s former head of sleep, exits stealth with $7M
SOND, a Boston-based sleep tech startup, has launched its first product, Dreambuds, after securing $7 million in funding. The earbuds are designed to actively monitor and improve sleep by capturing physiological signals and providing personalized audio programs through a cloud-based AI sleep coach. Co-founded by former Bose executive Yadid Ayzenberg, SOND aims to innovate in the sleep technology space following Bose's exit from the market.
- ▪SOND has emerged from stealth with $7 million in funding to develop its sleep earbuds, Dreambuds.
- ▪The earbuds monitor 12 physiological signals and provide real-time feedback to improve sleep quality.
- ▪Co-founder Yadid Ayzenberg previously worked at Bose, where he launched Sleepbuds 2 before founding SOND.
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Traditionally, sleep earbuds have been designed to mask outside noise and promote sleep with calming sounds. But today, a Boston-based startup called SOND is introducing a new type of earbuds designed to actively intervene to encourage better sleep. Founded by a pair of MIT grads, one who is Bose’s former Head of Global Sleep, SOND emerged from stealth on Wednesday with $7 million in funding. Together with the funding, the company introduced its debut product: Dreambuds, a closed-loop, in-ear system that captures 12 physiological signals from the wearer, then acts on them in real-time to help consumers get better sleep.
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