Sony's True RGB TVs Promise Better Color and Come in Massively Huge Sizes
Sony has introduced two new RGB LED TVs, the Bravia 9 II and Bravia 7 II, which promise enhanced color volume. These 4K HDR TVs utilize Sony's RGB Backlight Master Drive Pro technology for superior color performance. The Bravia 9 II is available for preorder, while the Bravia 7 II is currently on sale.
- ▪The Bravia 9 II features anti-reflective Immersive Black Screen Pro coating and improved Dolby Atmos audio.
- ▪The Bravia 9 II is priced between $3,600 and $31,000 depending on size, while the Bravia 7 II ranges from $1,600 to $9,000.
- ▪Sony claims its RGB backlighting technology offers better color volume than competitors like Hisense and Samsung.
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Sony has revealed two new RGB LED TVs, the Bravia 9 II and Bravia 7 II, which the company says offer better color volume than any Sony TV before. I went eyes-on.The new 4K HDR TVs, which slot either side of the flagship Bravia 8 II OLED, are powered by Sony's proprietary RGB Backlight Master Drive Pro, which independently controls the individual red, green and blue LEDs in the backlight. (Geoff Morrison covered the True RGB backlight for CNET here.)Read more: Best TVs of 2026Sony says its version of RGB backlighting is superior to competitors like Hisense and Samsung, as the screen receives color information from both the LCD layer and the LEDs.
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