Sorry, Big Tech: 73% of People Don't Care About Fancy Upgrades. Here's What They Really Want
A recent survey indicates that consumers are becoming more selective about upgrading their technology. 76% of respondents prefer to wait for clear benefits before purchasing new devices, with 73% holding onto their current devices as long as they function. This trend reflects a shift towards valuing durability and practicality over novelty in tech purchases.
- ▪76% of people wait to upgrade until newer devices feel clearly worth it.
- ▪73% of consumers keep their devices as long as they still work.
- ▪81% of US adults would not buy a new tech device without checking a trusted human review.
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There was once a time when having the latest technology was the ultimate status symbol, but our recent survey shows those days are fading fast. These days, 76% of people wait to upgrade until the newer devices feel "clearly worth it," and 73% keep their devices as long as they still work. That means tech buyers are discerning and hard to sway unless the latest features offer a clear and tangible benefit, according to the 3,715 US tech consumers polled for the 2026 CNET Group TechPulse Research Study, conducted by PCMag parent company Ziff Davis. (Credit: 2026 CNET Group TechPulse Research Study/Cole Kan/PCMag/Getty) "Consumers are still spending on tech, but upgrades are now more intentional," the study says.
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