Spurs–Thunder Outdraws Last Year’s NBA Finals
The 2026 Western Conference Finals between the Spurs and Thunder attracted more viewers than the previous year's NBA Finals. Averaging 10.83 million viewers, the series marked a significant increase in interest, particularly for Game 7, which drew 15.9 million viewers. This shift in viewership highlights the growing popularity of players like Victor Wembanyama and the impact of NBC's return as a media partner for the NBA.
- ▪The Western Conference Finals averaged 10.83 million viewers, surpassing the 10.27 million for the 2025 NBA Finals.
- ▪Game 7 of the conference finals was the most-watched since 2016, drawing 15.9 million viewers.
- ▪The NBA experienced a 16% increase in regular season viewership, aided by NBC's return.
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