Steve took GYG to the US and failed. It cost $115 million, but he’s not done yet
Steve Marks, co-founder of Guzman y Gomez, reflects on the company's unsuccessful attempt to enter the US market, which cost $115 million. Despite the failure, he remains optimistic about re-entering the market in the future. Marks believes that the experience gained will be valuable for any future endeavors in the US.
- ▪Guzman y Gomez's attempt to expand into the US ended after six years and significant financial losses.
- ▪Steve Marks considers the venture a learning experience rather than a complete failure.
- ▪He expresses hope for a future re-entry into the US market under the right conditions.
Sydney Morning Herald publishes from Australia and files mainly under world. We currently carry 3,705 of its stories.
Story provenance
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Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | The Sydney Morning Herald |
| Canonical URL | https://www.smh.com.au/business/companies/steve-took-gyg-to-the-us-and-failed-it-cost-115-million-but-he-s-not-done-yet-20260525-p600jm.html?ref=rss&utm_medium=rss&utm_source=rss_feed |
| Publication time | Sun, 31 May 2026 05:45:00 +1000 |
| Retrieval time | 2026-05-30T19:49:44.433Z |
| Last seen | 2026-05-30T19:49:44.433Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | 4OTVJCcfs51u |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.