Sweet, soft and strong: TikTok turns Japanese milk bread into latest UK food craze
Shoppers in the UK appear to be developing a fascination for lightly sweet Japanese milk bread. Photograph: Halyna Kubei/AlamyView image in fullscreenShoppers in the UK appear to be developing a fascination for lightly sweet Japanese milk bread. Japan’s deep-fried sandwiches have inspired queues around the block, while fluffy soufflé pancakes, delicate crepes and Japan’s distinctive fruit sando – fresh fruit and cream layered between slices of soft milk bread – have all found devoted followings online and beyond.View image in fullscreenAn acquired taste?
- ▪Shoppers in the UK appear to be developing a fascination for lightly sweet Japanese milk bread.
- ▪Photograph: Halyna Kubei/AlamyView image in fullscreenShoppers in the UK appear to be developing a fascination for lightly sweet Japanese milk bread.
- ▪Japan’s deep-fried sandwiches have inspired queues around the block, while fluffy soufflé pancakes, delicate crepes and Japan’s distinctive fruit sando – fresh fruit and cream layered between slices of soft milk bread – have all found devot
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| Original publisher | World news | The Guardian |
| Canonical URL | https://www.theguardian.com/food/2026/aug/09/tiktok-turns-japanese-milk-bread-into-latest-uk-food-craze |
| Publication time | Sun, 09 Aug 2026 07:00:09 GMT |
| Retrieval time | 2026-08-09T07:15:45.890Z |
| Last seen | 2026-08-09T07:15:45.890Z |
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| Summary source text | contentText |
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| Cluster | WsRTQCoZJJK1 · 1 stories |
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| Publisher visit | Yes — open original |
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Shoppers in the UK appear to be developing a fascination for lightly sweet Japanese milk bread. Photograph: Halyna Kubei/AlamyView image in fullscreenShoppers in the UK appear to be developing a fascination for lightly sweet Japanese milk bread. Photograph: Halyna Kubei/AlamyFoodSweet, soft and strong: TikTok turns Japanese milk bread into latest UK food crazeNatto toast, fresh fruit sandwiches and soufflé pancakes all part of growing interest in east Asian cuisineSarah Marsh Consumer affairs correspondentSun 9 Aug 2026 03.00 EDTSharePrefer the Guardian on GoogleGolden brown and glistening with melted butter, a tray of freshly baked bread fills the screen in a TikTok video.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at World news | The Guardian.
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