Sydney’s Qudos Bank Arena to Be Renamed Afterpay Arena Under Five-Year Naming Rights Deal
Sydney's Qudos Bank Arena will be renamed Afterpay Arena as part of a five-year naming rights deal. This venue will be the first major entertainment location in Australia to provide end-to-end payment flexibility for fans. The partnership aims to enhance the live event experience by allowing flexible payment options for tickets and on-site purchases.
- ▪The venue will be rebranded as Afterpay Arena under a partnership that runs through 2031.
- ▪Afterpay Arena will offer payment flexibility from ticket purchases to food and merchandise transactions.
- ▪Research indicates that 94% of event-goers have missed events due to upfront payment barriers.
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| Original publisher | Billboard |
| Canonical URL | https://www.billboard.com/pro/sydney-qudos-bank-arena-renamed-afterpay-arena/ |
| Publication time | Tue, 19 May 2026 14:30:00 +0000 |
| Retrieval time | 2026-05-19T14:34:57.720Z |
| Last seen | 2026-05-19T14:34:57.720Z |
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Share on Facebook Share on X Google Preferred Share to Flipboard Share on Pinterest + additional share options added Share on Reddit Share on LinkedIn Share on Whats App Send an Email Print this article Post a Comment Share on Tumblr Touring 5/19/2026 Sydney’s Qudos Bank Arena to Be Renamed Afterpay Arena Under Five-Year Naming Rights Deal Afterpay Arena will become the first major entertainment venue in Australia to offer end-to-end payment flexibility across the entire fan experience. By Jessica Lynch Jessica Lynch More Stories by Jessica Aqua, the Danish-Norwegian Group Behind ‘Barbie Girl,’ Announce Breakup After 30 Years ATEEZ Announced as BST Hyde Park Headliners for U.K.
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