Tea Fair at TNAU brews business for South-India’s region-specific flavours
The programme also featured a buyer-seller interactive session. The event drew about 110 buyers and sellers, including small-scale tea growers.As many as 530 TNAU students and 30 scientists, too, joined the visitors to experience region-specific tea flavours and quality characteristics.E. Somasundaram, director, Directorate of Agribusiness Development, TNAU, mooted aggregation of small-scale tea growers to form a brand, for competing with corporate brands.K.
- ▪The programme also featured a buyer-seller interactive session.
- ▪The event drew about 110 buyers and sellers, including small-scale tea growers.As many as 530 TNAU students and 30 scientists, too, joined the visitors to experience region-specific tea flavours and quality characteristics.E.
- ▪Somasundaram, director, Directorate of Agribusiness Development, TNAU, mooted aggregation of small-scale tea growers to form a brand, for competing with corporate brands.K.
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:The Tea Board India, in collaboration with the Directorate of Agribusiness Development of Tamil Nadu Agricultural University (TNAU), organised a Tea Fair at the university to promote quality tea produced across south India.The fair featured leading tea brands representing major tea-growing regions of south India, including the Nilgiris, high ranges of Anamalai hills, Wayanad and Karnataka. The programme also featured a buyer-seller interactive session. The event drew about 110 buyers and sellers, including small-scale tea growers.As many as 530 TNAU students and 30 scientists, too, joined the visitors to experience region-specific tea flavours and quality characteristics.E.
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