Ted Lasso returns at an important time for Apple TV
Apple TV’s 2026 lineup features a mix of returning series and new originals, with the fourth season of Ted Lasso highlighted as a key addition. The new season acts as a soft reboot, shifting focus to a women’s team and introducing several new characters while retaining core cast members. Apple hopes the culturally resonant sitcom will help the service compete more effectively with larger streaming rivals like Netflix and Disney.
- ▪Apple TV’s 2026 slate includes both returning favorites such as Silo and Sugar and new original series, positioning the platform for growth in a competitive market.
- ▪Season 4 of Ted Lasso serves as a soft reboot, moving the story to a women’s team in Kansas City and introducing a largely new player roster and assistant coach Alice.
- ▪The show retains central characters like Ted, Rebecca, Keeley, and Higgins, but many original players such as Jamie Tartt and Sam Obisanya are absent from the new season.
- ▪Apple TV is banking on Ted Lasso’s cultural impact to strengthen its position against dominant streaming services like Netflix and Disney.
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| Canonical URL | https://www.theverge.com/entertainment/975224/ted-lasso-season-4-apple-tv |
| Publication time | 2026-08-05T03:00:00-04:00 |
| Retrieval time | 2026-08-05T07:00:47.332Z |
| Last seen | 2026-08-05T07:00:47.332Z |
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EntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All EntertainmentReportCloseReportPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All ReportStreamingCloseStreamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All StreamingTed Lasso returns at an important time for Apple TV The streaming service is having a moment, but it needs plenty of hits to compete with the likes of Netflix and Disney.
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